News — Collaborations

HUF x CYPRESS HILLA 420 REMIX Formed in 1988 in South Gate, California, Cypress Hill ushered in a new era in hip-hop with a 420-friendly bounce and hard rock delivery. Outspoken advocates from the jump, from psychedila and rock to Latin percussion and jazz, the Hill brought all their influences to the mix with a crossover appeal and raw realness unseen in the rap game. The HUF x Cypress Hill 420 Remix goes back to greener pastures, drawing from the art, vibes, and sounds of their early stoner classic albums. Mixing their iconic punk-inspired imagery with their fictional mascot Dr....

Perception manifests reality. That was the guiding theme for the Akomplice collective’s collaboration with Umbro. In this collection, clothing became the medium to discuss this concept. Each word and garment represents the duality between fear and love, control and trust, hate and compassion, greed and gratitude. For Akomplice co-founder Patrick Liberty, "the intention was to create a constant reminder of the choice we have in perception and the greater goal of a root transformation.” His brother Mike was inspired by looking deep into the human psyche and finding the root cause of how we manifest our realities in daily life....